By Matata Mercy
Online retail giant Amazon has introduced a personal shopper service for men's fashion.
The service which is currently available for the Prime members has been an expansion of an earlier service called the Personal Shopper by Prime Wardrobe and it costs 4.99 dollars per month.
This was initially a rival of Stitch Fix that was aimed at women. An Amazon stylist will select the range of fashion items that are able to match with the customer's style and fit preferences.
These fashion items will then be shipped to the customer on a monthly basis so that the customer can be able to try them at home.
Any fashion items that the customer doesnot want will be returned through the resalable package. Stitch Fix has seen it's users grow to 3.5 million.
The comapny also benefited from the pandemic as customers were changing their business wear to casual wear fit to stay at home.
Amazon has revealed that millions of customers have already signed up for the home try-on service and the Personal shopper service is currently only available in the United States.
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