Popular video sharing platform Youtube is fighting back competition from it's immediate Chinese rival Tik Tok by launching it's new platform called Youtube Shorts which will be showing off short videos to it's users.
The platform called Youtube Shorts will be the company's short form video platform showing the short form video experience with it's users and is set to be a very big rival for the Chinese platform TikTok.
The platform will be showing off short form videos that will air for only 60 seconds or less. Youtube has signed deals with companies like Universal Music Group, Sony Music Entertainment and Warner Music Entertainment and many others out there.
Youtube short has the tool that makes you select the part of the song that you want to use on the platform easily and this has made it to be adopted easily in India where it has apparently been tested by the company and the users of the platform have tripled in a short period of time.
Unlike InstaReels, the aim of Youtube Shorts is to make easy adoption of the platform by the users.
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