HOW TO BUILD A POPULAR INSTAGRAM ACCOUNT USING THE RIGHT SEARCH ENGINE OPTIMISATION STRATEGY

By Matata Mercy
 
 In this modern day, social media is taking over the advertising and promotion business and therefore it is very important to be able to set up a very good social media account in order to achieve online business success.

 Image result for pictures on instagram

 Today, I will be looking at how you can be able to create a popular instagram account so that it can be able to attract more customers for your business.

We will be dwelling more on search engine optimisation (SEO) strategy for your instagram account.

All you need to accomplish this is either your laptop or a smart phone that can access internet.

 Here are steps that you should take in order to build a popular instagram account using the right search engine optimisation account.

1. You should know exactly what you want to achieve

 If you are going to embark on building a popular instagram account, you should know exactly what you want to achieve out of building this instagram platform.

 Some of the most critical questions that you should be able to answer are as follows,are you trying to create a brand or you are actually the brand yourself?

 Do you want to sell some products  that you have created or you are just working towards becoming an influencer?

If you are building a brand, then you should be able to have a link that takes your followers to website that you want them to visit.

 If you are planning to sell products, then you should ensure that your instagram account is shoppable by  your followers.

2. Implement search engine optimisation on your instagram account
 
 Now that you have been able to define the goals that you want to achieve from setting up a popular instagram account, it is now time for you to start working on how you can actually be able to optimise your instagram account correctly for success.

While implementing the search engine optimisation strategy, the focus will be on your biography, Username, developing keywords that have an impact  and very good handles.

We are now going to start with biography profile of your instagram account. Here, you should be able to tell your users what they should expect when they start following you.

You should state clearly what your instagram account is all about? Whether this could be Fashion,  Health and Fitness, Marketing or Technology. In simple terms, you should be able to define your niche and be able to stick with it.

Now that you have been able to identify your niche to your followers, you should now establish your authority to them by telling them about your experience,by incorporating it into your instagram account profile so that they can be able to trust you and believe in you.

You should be able to tell your followers where you are located or where they can be able to find you.

 If you have a physical location, your followers will be able to trust you properly.

If you have provided your location to your followers, you should now be able to leave your contacts. This could your email address or telephone numbers that your followers can use to  reach you.

 This will make it easy if users who want to buy some of your products to contact you just with a click of a button.

3.Work on your instagram handle 
 
 Your instagram handle should be able to give out the correct picture of what you are doing or the niche that you are in.

 If you are involved in fashion, you could call yourself stylist Veronica instead of calling yourself Veronica96.

This will bring out exactly what you are up to and it will give your followers a clue about what exactly that you do.

One search engine optimisation tip that you should not forget is that these instagram handles are searchable and therefore when someone is searching for a stylist on Google, there is a high chance that i will appear on the top page.


4. Implement Keywords

 If you can, you should now be able to implement keywords in your profile and this could be your name, profile or userhandle.

 These are some bonus tips if you can be able to incorporate it into all the three things.

 I do hope these tips will help you build a popular instagram account, if you have any other tips out there, please share it or  brief us about the ones that you are using?

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